How to rank on ChatGPT (and actually get recommended).
ChatGPT, Claude, and Perplexity are the new search engines. Millions of people ask them for business recommendations every day. Here's how to make sure they recommend yours.
Why ranking on ChatGPT matters for your business.
ChatGPT processes over 100 million queries per week. Perplexity is growing at 10x per year. Apple Intelligence is routing search queries to Claude by default. The shift from "Google it" to "ask AI" is happening faster than the shift from print to internet.
When someone asks ChatGPT "who's the best SEO agency in Belgium?" or "recommend a web designer in London" — if your business isn't in the answer, you don't exist to that customer.
The AIO framework
4 factors that determine your ChatGPT ranking.
Entity Recognition
ChatGPT needs to know your brand exists and understand what it does. This starts with having consistent, structured information about your business across the web — your website, your Wikipedia-style mentions, your business profiles.
Cited in Trusted Sources
AI models learn from the web. They trust information they've seen repeated in authoritative sources — publications, industry directories, expert articles. If your brand is cited there, the AI learns to trust it.
Conversational Content Structure
AI models favor content that directly answers questions in natural language. Your website and content should be structured to respond to the questions your customers are actually asking.
Technical AI Crawlability
Schema markup, clean HTML structure, and fast load times help AI crawlers understand and trust your site. Technical SEO and AIO overlap significantly here.
Common misconceptions
Myths about ranking on ChatGPT.
You need to 'pay' to get on ChatGPT
ChatGPT doesn't have a paid placement system. Visibility comes from genuine authority and proper structuring.
AIO replaces SEO
They're complementary. Google and AI search require different strategies but reinforce each other — strong SEO helps AIO.
Only big brands get recommended
Niche expertise and local authority can get smaller brands recommended ahead of giants — especially for specific, targeted queries.
It's too early to invest in AI search
The businesses investing in AIO now are building a moat. When AI search becomes mainstream, they'll already own it.
How Creotivity gets you recommended by AI.
We combine entity mapping, structured data optimization, citation building, and continuous prompt testing across ChatGPT, Claude, and Perplexity. We don't guess — we test, measure, and iterate until the AI consistently recommends your business.
Find out if ChatGPT recommends you today.
Our free AI visibility check tells you exactly how ChatGPT, Claude, and Perplexity currently view your brand — and what it would take to change that.